Branding & Marketing

BRANDING

Brand Concept Discovery and Initial Design:

• Developing 2 or 3 potential brand design concepts
• A moodboard for each route to visualise the brand
• Logo, colour pallet and typography for each design route
• Sample designs of collateral- limited to 5 each
• Sample tone of voice and marketing strategy
• Preparation and presentation of potential brand design routes to client

Full Brand Development of Selected Route:

• Full development of logo (English and Arabic)
• Full development of typography and colour pallet
• Creation of Brand Guidelines
• Design of up to 10 elements
• Development of marketing strategy to support this brand route, including Brand Slogan, Brand Tone of Voice, Brand Communications Content Pillars, Social Media Strategy and other Marketing recommendations.

 FULL MARKETING STRATEGY

• Interview(s) with client
• Market research and research of target audience
• Researching digital consumption patterns of target audience
• Review of competitors and/or benchmarks in this space
• Identification of Content Pillars for communications strategy
• Social Media Channel identification and creating a strategy for each one
• Identification of types and style of content required to achieve the objectives
• Design and delivery of a Sample plan: including design and copywriting for 9 posts, 1 long form content piece and/or 1 video script.
• Design and delivery of a presentation detailing all of the above to the client

SOCIAL MEDIA CONTENT PRODUCTION & CHANNEL AND COMMUNITY MANAGEMENT

• Brand Onboarding
• Social Media Content Production & Channel and Community Management
  • # shoots per month/ # hours each visit
  • Total of # pieces of content with editing and graphic design
  • Instagram: stills/ reels/ stories – x time a week posting on IG
  • TikTok: videos – x time a week posting on TikTok
  • Monthly calendar and scheduling of posts
  • Monthly content/ shoot planning meeting
  • IG and TikTok channel and community management
  • Monthly reporting