Logo, colour pallet and typography for each design route
Sample designs of collateral- limited to 5 each
Sample tone of voice and marketing strategy
Preparation and presentation of potential brand design routes to client
Full Brand Development of Selected Route:
Full development of logo (English and Arabic)
Full development of typography and colour pallet
Creation of Brand Guidelines
Design of up to 10 elements
Development of marketing strategy to support this brand route, including Brand Slogan, Brand Tone of Voice, Brand Communications Content Pillars, Social Media Strategy and other Marketing recommendations.
FULL MARKETING STRATEGY
Interview(s) with client
Market research and research of target audience
Researching digital consumption patterns of target audience
Review of competitors and/or benchmarks in this space
Identification of Content Pillars for communications strategy
Social Media Channel identification and creating a strategy for each one
Identification of types and style of content required to achieve the objectives
Design and delivery of a Sample plan: including design and copywriting for 9 posts, 1 long form content piece and/or 1 video script.
Design and delivery of a presentation detailing all of the above to the client
SOCIAL MEDIA CONTENT PRODUCTION & CHANNEL AND COMMUNITY MANAGEMENT
Brand Onboarding
Social Media Content Production & Channel and Community Management
# shoots per month/ # hours each visit
Total of # pieces of content with editing and graphic design
Instagram: stills/ reels/ stories – x time a week posting on IG
